If you've reached the point where you're considering a website for yourself or your business, you're bound to be faced with questions:
Which platform to use? Who could do it? Do you need a professional site at all, or is there a simpler way?
One of the most popular and trusted platforms in the world is WordPress. But what does it mean and why is WordPress so popular? And what are the latest trends you should know before you start creating your own website?
⸻
What is WordPress - simply explained
WordPress is a content management system used to create websites and blogs. Today, it is the most widely used platform in the world, with over 40% of all websites running on WordPress.
But what makes it a good choice?
- It's flexible - suitable for simple business cards as well as large e-shops.
- You can add features as you need them - for example, language options, booking forms, galleries, blogs, e-shops, etc.
- The design is customisable - you can get your brand's face on the page.
And more importantly, WordPress is not just for "techies". Many websites are designed so that content management (e.g. adding text, changing images) is easy for the average user once it's up and running.
⸻
3 recent trends in the world of WordPress you should know about
1. Quick and simple "one-page" websites
The latest trend is one-page websites - where all the information you need (who you are, what you do, contact details, etc.) is on one scrollable page. This is the ideal solution for a small business or service provider who wants to be visible online quickly and cheaply.
These types of pages are mobile-friendly, fast and focus only on what matters - exactly what today's visitor values.
2. AI-assisted content and design
Thanks to Artificial Intelligence (AI), it is now possible to get a website up and running faster and on a smaller budget, because some of the content or design can be created automatically.
What does it mean to you? Whether you need a campaign page, a product launch or a simple landing page, AI can help you create a page that looks good and is findable on Google - without having to spend days typing text or searching for images.
3. More emphasis on page speed and search engine optimisation (SEO)
In recent years, Google has started to favour fast and well-optimised pages. WordPress has responded to this - newer versions are better optimised, and can be configured so that the page:
- loads quickly (which visitors appreciate)
- findable on Google (using the right keywords and SEO tools).
- is secure and up-to-date
⸻
Do you need a website at all?
If you can only be found on Facebook, Instagram or through people you know, it might seem like a website isn't a priority. But a website is your digital business's calling card - it gives you credibility and control over your brand.
Plus, it works 24/7, is always easy to find, and shows you're a professional operator. And if it's done well, the page will start to bring you real customers - without you having to post ads every day.
⸻
Summary: If you're thinking about setting up a website, WordPress is a secure and future-proof choice.
It doesn't matter if you want a simple business card, a landing page or a full e-shop - WordPress offers flexibility and reliability. New trends like AI-generated content, a quick one-page solution and SEO-friendly structure make it even easier to create a website.
If you're not sure where to start, the most important thing to do is to take the first step - to start researching what you need and what solution might be right for you.
EN 
ET 
ES