If you've reached the point where you're considering a website for yourself or your business, you're bound to be faced with questions:
Which platform to use? Who could do it? Do you need a professional site at all, or is there a simpler way?

One of the most popular and trusted platforms in the world is WordPress. But what does it mean and why is WordPress so popular? And what are the latest trends you should know before you start creating your own website?

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What is WordPress - simply explained

WordPress is a content management system used to create websites and blogs. Today, it is the most widely used platform in the world, with over 40% of all websites running on WordPress.

But what makes it a good choice?
- It's flexible - suitable for simple business cards as well as large e-shops.
- You can add features as you need them - for example, language options, booking forms, galleries, blogs, e-shops, etc.
- The design is customisable - you can get your brand's face on the page.

And more importantly, WordPress is not just for "techies". Many websites are designed so that content management (e.g. adding text, changing images) is easy for the average user once it's up and running.

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3 recent trends in the world of WordPress you should know about

1. Quick and simple "one-page" websites

The latest trend is one-page websites - where all the information you need (who you are, what you do, contact details, etc.) is on one scrollable page. This is the ideal solution for a small business or service provider who wants to be visible online quickly and cheaply.

These types of pages are mobile-friendly, fast and focus only on what matters - exactly what today's visitor values.

2. AI-assisted content and design

Thanks to Artificial Intelligence (AI), it is now possible to get a website up and running faster and on a smaller budget, because some of the content or design can be created automatically.

What does it mean to you? Whether you need a campaign page, a product launch or a simple landing page, AI can help you create a page that looks good and is findable on Google - without having to spend days typing text or searching for images.

3. More emphasis on page speed and search engine optimisation (SEO)

In recent years, Google has started to favour fast and well-optimised pages. WordPress has responded to this - newer versions are better optimised, and can be configured so that the page:
- loads quickly (which visitors appreciate)
- findable on Google (using the right keywords and SEO tools).
- is secure and up-to-date

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Do you need a website at all?

If you can only be found on Facebook, Instagram or through people you know, it might seem like a website isn't a priority. But a website is your digital business's calling card - it gives you credibility and control over your brand.

Plus, it works 24/7, is always easy to find, and shows you're a professional operator. And if it's done well, the page will start to bring you real customers - without you having to post ads every day.

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Summary: If you're thinking about setting up a website, WordPress is a secure and future-proof choice.

It doesn't matter if you want a simple business card, a landing page or a full e-shop - WordPress offers flexibility and reliability. New trends like AI-generated content, a quick one-page solution and SEO-friendly structure make it even easier to create a website.

If you're not sure where to start, the most important thing to do is to take the first step - to start researching what you need and what solution might be right for you.

The post Kas teha omale koduleht? Uued suunad WordPressis, mida võiksid enne teadlikult kaaluda appeared first on Lei-LY Pages.

If you're planning to create a new website, the choice may seem difficult at first. Should you choose a simple one-page website (onepager), a multi-page informative website, a blog site or an e-shop? Or would you prefer a combination of a website and an e-commerce site?

In this blog post, we'll help you decide which type of website is best suited to your business needs. We'll take a closer look at the advantages, disadvantages and uses of each solution.

1. A one-page website or onepager

Onepager is a simple and compact website with all the information on one page. It usually contains a company profile, a brief description of the services offered, contact information and a call to action button (e.g. "Contact us" or "Request a quote").

Advantages:

• A quick and affordable solution

• Good for mobile use

• Suitable for a temporary campaign or as a simple business card

Shortcomings:

• SEO possibilities are limited because all keywords must fit on one page.

• Not suitable for presenting more complex services or a business with a lot of content

Who is it for? Small businesses, start-up service providers, campaign leaflets

2. A simple multi-page website

Multi-page informative website is a structured page with a sub-page for each relevant topic (e.g. "About us", "Services", "Contact us").

Advantages:

• Very good for SEO: each sub-page can focus on a specific keyword.

• Improves the user experience - easy navigation for visitors

• Good for publicity and creating a professional impression

Shortcomings:

• Needs more content than onepager

• Development may be a little more time-consuming

Who is it for? The majority of micro and small businesses that want to have a professional online presence.

3. Comprehensive multi-page website

More detailed website includes not only basic information pages but also detailed service descriptions, a portfolio, customer feedback, a team sheet and more.

Advantages:

• More keywords and content = strong SEO potential

• Increases trust and conversion rates

• Gives your company an authoritative and professional image

Shortcomings:

• Needs more time to create content

• Regular maintenance and renewal required

Who is it for? Service providers, professionals, design agencies, trainers

4. Website with blog

Website with blog includes regular articles in addition to the regular content. The blog will help to increase your credibility and provide valuable content for search engines and customers.

Advantages:

• Each new blog post increases SEO visibility

• Can direct traffic from social media and searches

• Improves the authority of your page in Google's eyes

Shortcomings:

• Needs consistent content creation

• Older posts need updating from time to time

Who is it for? Experts, trainers, marketers and companies with questions and information needs from customers

5. E-shop (online shop)

E-shop is a special type of website through which you can sell products and services. It includes a shopping cart, payment solutions, product catalogue and order management.

Advantages:

• Sales take place around the clock

• SEO opportunities with each product page (product pages can bring traffic from searches)

• Ability to automate and track orders

Shortcomings:

• Development and management are more complex

• Needs security and payment systems configuration

Who is it for? Small businesses, artisans, manufacturers, digital product sellers

6. Website with e-shop

Combined solution integrates the company website and e-shop. Such a site allows you to promote your services as well as sell your products.

Advantages:

• SEO covers keywords for both services and products

• Convenient for the customer - all information and shopping on one page

• Boosts credibility and sales performance

Shortcomings:

• Needs a well-designed structure

• Development and content management is more extensive

Who is it for? Service providers, trainers, creatives who want to sell products in addition to their core business.

How to choose the right type of website?

When choosing the right website, ask yourself the following questions:

• What is my business purpose online? Do I just want to be visible or do I want to sell something?

• How much content or time do I have to create it?

• Do I plan to start a blog or add products?

We recommend: Start with a simple solution and expand as needed. For example, a simple website can later be turned into a blog page or an e-commerce module can be added.

Today's platforms (e.g. WordPress) allow for flexible website growth and development.

Summary: Which website to choose?

Need help choosing the right website?

If you're not sure which website solution is right for your business, contact us. We'll help you find the best solution that meets your business objectives and supports your visibility in Google search results.

Contact us

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