If you're planning to create a new website, the choice may seem difficult at first. Should you choose a simple one-page website (onepager), a multi-page informative website, a blog site or an e-shop? Or would you prefer a combination of a website and an e-commerce site?
In this blog post, we'll help you decide which type of website is best suited to your business needs. We'll take a closer look at the advantages, disadvantages and uses of each solution.
1. A one-page website or onepager
Onepager is a simple and compact website with all the information on one page. It usually contains a company profile, a brief description of the services offered, contact information and a call to action button (e.g. "Contact us" or "Request a quote").
Advantages:
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A quick and affordable solution
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Good for mobile use
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Suitable for a temporary campaign or as a simple business card
Shortcomings:
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SEO possibilities are limited because all keywords must fit on one page.
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Not suitable for presenting more complex services or a business with a lot of content
Who is it for? Small businesses, start-up service providers, campaign leaflets
2. A simple multi-page website
Multi-page informative website is a structured page with a sub-page for each relevant topic (e.g. "About us", "Services", "Contact us").
Advantages:
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Very good for SEO: each sub-page can focus on a specific keyword.
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Improves the user experience - easy navigation for visitors
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Good for publicity and creating a professional impression
Shortcomings:
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Needs more content than onepager
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Development may be a little more time-consuming
Who is it for? The majority of micro and small businesses that want to have a professional online presence.
3. Comprehensive multi-page website
More detailed website includes not only basic information pages but also detailed service descriptions, a portfolio, customer feedback, a team sheet and more.
Advantages:
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More keywords and content = strong SEO potential
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Increases trust and conversion rates
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Gives your company an authoritative and professional image
Shortcomings:
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Needs more time to create content
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Regular maintenance and renewal required
Who is it for? Service providers, professionals, design agencies, trainers
4. Website with blog
Website with blog includes regular articles in addition to the regular content. The blog will help to increase your credibility and provide valuable content for search engines and customers.
Advantages:
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Each new blog post increases SEO visibility
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Can direct traffic from social media and searches
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Improves the authority of your page in Google's eyes
Shortcomings:
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Needs consistent content creation
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Older posts need updating from time to time
Who is it for? Experts, trainers, marketers and companies with questions and information needs from customers
5. E-shop (online shop)
E-shop is a special type of website through which you can sell products and services. It includes a shopping cart, payment solutions, product catalogue and order management.
Advantages:
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Sales take place around the clock
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SEO opportunities with each product page (product pages can bring traffic from searches)
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Ability to automate and track orders
Shortcomings:
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Development and management are more complex
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Needs security and payment systems configuration
Who is it for? Small businesses, artisans, manufacturers, digital product sellers
6. Website with e-shop
Combined solution integrates the company website and e-shop. Such a site allows you to promote your services as well as sell your products.
Advantages:
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SEO covers keywords for both services and products
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Convenient for the customer - all information and shopping on one page
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Boosts credibility and sales performance
Shortcomings:
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Needs a well-designed structure
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Development and content management is more extensive
Who is it for? Service providers, trainers, creatives who want to sell products in addition to their core business.
How to choose the right type of website?
When choosing the right website, ask yourself the following questions:
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What is my business purpose online? Do I just want to be visible or do I want to sell something?
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How much content or time do I have to create it?
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Do I plan to start a blog or add products?
We recommend: Start with a simple solution and expand as needed. For example, a simple website can later be turned into a blog page or an e-commerce module can be added.
Today's platforms (e.g. WordPress) allow for flexible website growth and development.
Summary: Which website to choose?
|
Website type |
Suitable for whom? |
SEO potential |
|---|---|---|
|
Onepager |
Starters, campaign leaflets |
Low |
|
Simple multi-leaf |
Small businesses |
Good for |
|
Comprehensive website |
Professionals, agencies |
Very good |
|
Website with blog |
Experts, information-sharing |
Very good |
|
E-shop |
Product retailers, e-commerce |
Very good |
|
Website + e-shop |
Service providers who also sell products |
Very good |
Need help choosing the right website?
If you're not sure which website solution is right for your business, contact us. We'll help you find the best solution that meets your business objectives and supports your visibility in Google search results.
👉 Contact us
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